Picking a PPC Agency which meets your requirements is a long and in some cases difficult process. Many client’s may go through numerous agencies before finding the right anyone to meet their business model.
This does not necessarily mean that the past agencies were not proficient at their work, but shows that the actual market is so bespoke that client’s are demanding more insight that in past times.
There may be a good amount of choice, there must be 1000’s of dedicated and integrated PPC agencies who use different tools and methods to achieve their client’s targets. This post aims to provide a few advice on what to look for and what to ask, in early stages of the RFP.
Are you confined to one tracking/bid management tool? – Many PPC agencies, utilise a third party or in-house technology solution which manages your campaign performance, should they be confined to one solution. Then is the fact that solution appropriate for your model??
Can you provide case studies to you clients, performance? – Obviously this info is confidential, nonetheless they should be able to provide “ball park” figures and percentages to allow them to prove how successful they can be. You need to examine their performance since taking up the campaign so request a both before and after snapshot gain access to the impact.
What differentiates from others? – This is among the most important question of them all, with a huge number of PPC agencies competing for your personal business, why are they different? Expect some “marketing” fluff with this reply, but look between your lines, an agency needs to be passionate and devoted to the their customers and offer something unique.
Describe our business, and the way it really is currently viewed in the market – A PPC agency ought to know there client’s business and merchandise inside out, they will be an extension of the marketing team, ppcmangement need to know your small business. This also shows if the agency did their research and possesses taken time to comprehend your preferences.
How much? – Pretty simple really, exactly what is the cost, including tracking fees, setup costs as well as other “hidden charges”. Have it in creating and make sure that most pricing is fully transparent. Once you have this you might be then capable of working out a true Return (ROI).
Include these quick questions in your own brief, and you will probably will be able to pick the right agency. We recommend you “Google” them and have a look at the way they are perceived available in the market.