The sale of 禮盒 fell dramatically in 2013, Chinese state media said, in another indication of the impact the ruling Communist Party’s anti-corruption drive has already established on consumer behaviour.
Part of the China National Food Industry Association told official news agency Xinhua late on Wednesday the product sales of gift food products is estimated to have fallen roughly forty percent in 2013.
The sale of traditional glutinous rice cakes was particularly hard hit, said Weng Yangyang, a senior official from the rice cake industry association.
Xinhua said a great gift box of rice cakes, which are wrapped in reed leaves and eaten in the annual Dragon Boat Festival early in the year, could sell for around 2,888 yuan ($480).
“For all those food firms that depend on selling gifts, and seek high profits, the marketplace share has fallen much more, and times take time and effort,” Weng said.
Luxury gift boxes containing foods for example premium alcohol, nuts, or traditional mooncakes have been a requisite part of working in China, and can be used as a type of dexrpky23 bribery.
However, since overtaking the reins from the Communist Party in November 2012 as well as the government in March, President Xi Jinping has vowed to break into down on corruption. This past year, the federal government launched a campaign against extravagance and waste, intended to curtail gift giving and lavish banquets.
Requirement for 伴手禮 filled with shark’s fin along with other lavish pastries waned in the Mid-Autumn Festival this coming year in favour of less conspicuous gifts. ($1 = 6.0714 Chinese yuan) (Reporting By Adam Rose; Editing by Paul Tait).