In a rare and unprecedented marketing move, Frito Lay announced today the launch of its new, Fuller-Fat line of snacks including Extreme-Fat Doritos, Extra-Saturated Lays in original and sour cream and onion flavors and Ruffles Extra-Fat BBQ Potato Chips. All of the new Fuller-Fat snacks will be fried in re-used cottonseed, palm, and coconut oils, which have saturated fats.

This new product line is the result of a nationwide boycott of Frito Lay products by obese Americans after the September 24, 2002 announcement of the elimination of all trans fats from America’s favorite salty snacks....